Genre: Reality (Positive Social Change Competition)
Inspired by: Social Entrepreneurship
Tagline: Doing good just got profitable.
Logline: 12 contestants use their street smarts, Smart Cars and Power Cards to “buy” real estate, do good things and enroll existing businesses in eco-friendly agendas for social change. The winner earns $250,000, a matching grant for their Team Cause and claims the tile of The Street Tycoon!